Best Marketing Automation – Enterprise Software Revealed by Users via SoftwareReviews

TORONTO–(BUSINESS WIRE)–SoftwareReviews, a division of computer research and consulting firm Info-Tech Research Group, has released its 2021 Marketing Automation – Enterprise Software Data Quadrant Awards, naming four gold medal-winning sellers. The following vendors are the winners based on feedback provided by their end users via SoftwareReviews’ comprehensive online survey:

  • Acoustic campaign
  • HubSpot Marketing Center
  • ActiveCampgain
  • Adobe Marketo Engage

Vendors are scored on product features, vendor capabilities, and relationship with their software partner.

What Makes the SoftwareReviews Data Quadrant Different?

The study is to collect information on user satisfaction with both product features and experience with the vendor. Aggregated Emotional Response Ratings are included across the areas of Service, Negotiation, Product Impact, Conflict Resolution, Strategy and Innovation to create a powerful indicator of overall customer sentiment. user towards the supplier and its product – all from the point of view of the users of the software. SoftwareReviews calls this idea the Net Emotional Footprint.

With a net emotional imprint of +92Acoustic campaign highly rated to include quality features. HubSpot Marketing Center received a net emotional footprint of +88 and exceeded user expectations by providing quality training to their users. ActiveCampaign received a net emotional imprint of +86 by including a wide range of features. Adobe Marketo Engage received a net emotional imprint of +83 by having outstanding task automation features and alerts.

Marketing automation software users were most satisfied with vendor email marketing automation. However, users would be happy to see more features to automate social media activities.

In-depth product review reports are available at

About SoftwareReviews Data Quadrant Awards and Software Reports:

The SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology market as rated annually by their users. Top vendors in a software category are eligible to receive Data Quadrant Gold Awards, provided their net-promoter scores meet the user satisfaction threshold high enough in four evaluation areas: Vendor Capabilities , product features, likelihood of recommendation, and vendor experience.

About SoftwareReviews:

SoftwareReviews is a division of Info-Tech Research Group, an IT research and consulting company founded in 1997. Backed by two decades of IT research and consulting experience, SoftwareReviews is a leading source of expertise and knowledge of the enterprise software landscape and the client-vendor. relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the enterprise software review and purchase experience.