Drift names enterprise software veteran Steve Lucas to board

BOSTON, February 15, 2022 /PRNewswire/ — Derivativethe leader in conversational commerce for B2B, today announced that Steve Lucas joined its board of directors. Steve brings to the Board extensive global leadership experience in enterprise software and has spent more than 20 years in executive roles.

Steve is the CEO of iCIMS, the talent cloud company, and was the former CEO of Marketo, where he tripled the value of the company, leading to the sale of Marketo to Adobe in 2018, the largest acquisition in Adobe’s history. Prior to Marketo, Steve held leadership roles at SAP, Salesforce, and Business Objects.

“Steve’s impressive track record of accelerating revenue, increasing the effectiveness of top teams and enhancing customer success will be invaluable to us as we evolve and innovate to meet the needs of our customers at around the world,” said David Cancel, co-founder and CEO of Drift. “Steve has already proven himself to be a trusted advisor and we are delighted to welcome him to the Board. I know that his unique experience and advice will help us fulfill our mission of making it easier to buy from businesses.

Steve was recruited through Vista Equity Partners’ Independent Board Program. Launched in 2017, the program identifies key independent board members of Vista’s portfolio companies and strives to create a diverse pool of qualified board candidates through programs and partnerships that advance the diversity for all boards of directors and have an impact on the business world as a whole.

“Drift is addressing an urgent and growing market challenge to meet buyers in the right place, at the right time with the right conversation in our increasingly digital world,” Steve said. “David and the Drift team are creators and category leaders and I’m honored to join the board at such a crucial time in the company’s growth trajectory.”

Other Drift board members include Armonia of Izhar, Shannon Bracken, Roxane Divol, Tom Hogan, Monti Saroya, Elias Torres and David Cancel.

About Drift

Drift® is the leader in conversational commerce for B2B, making commerce shopping smoother, more enjoyable, and more human. Drift combines conversational marketing and conversational sales into a single platform that integrates chat, email, video, and artificial intelligence (AI) to power the right conversations at the right time between buyers and sellers. Over 50,000 customers use Drift to deliver a unified customer experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable and sustainable business to transform the way businesses buy from businesses. For more information, visit www.drift.com and follow @drift.

Press inquiries:
Rachel Shatz
PR for Drift
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SOURCE Drift.com, Inc.