Parsable appoints enterprise software veteran Matt Belkin as CEO

SaaS and analytics leader with 25+ years of experience driving the next stage of business growth amid growing demand and use of Connected Worker®

SAN FRANCISCO, June 13, 2022 /PRNewswire/ — Parsable, provider of connected worker® for frontline manufacturing and industrial work, today announced the appointment of Matt Belkin as general manager. Belkin will also serve on the company’s board of directors.

Parsable and its no-code platform, Connected Worker, connects frontline workers with the people, information, systems, and machines needed to improve productivity, quality, safety, and sustainability globally. Over the past 12 months, Parsable has nearly doubled both the number of production sites using its platform, as well as the number of frontline tasks performed – and, therefore, data captured – through its mobile app. .

“The market has clearly shown that connected working and a full-service solution like Parsable are critical to the long-term digital transformation of the industrial enterprise,” said Barry Eggera partner at Lightspeed Venture Partners, who was a Series A Parsable investor in the last round of Series D. “Matt deeply and strategically understands the market opportunity ahead. software, his passionate focus on customer success, and his people-centric leadership, has given the board and management team confidence that he is the right CEO for Parsable’s next chapter.”

“Our frontline workers want and need digital technology to make data-driven decisions every day,” Belkin said. “Parsable has a truly unique opportunity to make a positive and lasting impact on both the workforce and the industry. We have an impressive list of global enterprise clients, a proven rapid time to value and a unparalleled industry expertise. We are now at an exciting inflection point to scale massively and help so many more businesses achieve greater agility and sustainability through frontline data and analytics. I am thrilled to join Parsable and do our part to make the world a better place.

Belkin’s additional priorities as CEO of Parsable include strengthening the company’s position as a leader in the connected worker category and doubling down on company growth initiatives.

Belkin has over 25 years of experience in executive leadership of B2B technology and software, with a history of scaling hyper-growth SaaS businesses to billion-dollar valuations and exits. . He joins Parsable from Terminus, a leading engagement platform designed to drive more pipeline and revenue through Account-Based Multi-Channel Marketing (ABM), where he served as Chief Customer Officer and General Manager. of Data Cloud.

Prior to Terminus, Belkin held CxO positions at Domo, a SaaS solution for modern business intelligence, and at Omniture, which provides online business optimization software for multi-channel initiatives. He has also held leadership positions at major global companies, including Adobe and JP Morgan.

Parsable’s customers include Suntory Beverage & Food, Grupo Bimbo, Henkel, Coca-Cola Europacific Partners, Shell, Scientific Drilling and other category leaders in consumer packaged goods (CPG), industrial manufacturing and energy. To learn more, visit

About Analysis

Analyzable helps the world’s largest industrial companies do their job well, every time. Parsable’s Connected Worker® enables employees to perform their work collaboratively using digital, paperless work instructions on mobile devices. In addition to measuring every step and action, workers can raise issues and provide real-time feedback so that every process is quickly analyzed and improved. With Parsable, companies gain unprecedented visibility into their operations, uncover deep insights into their work processes for continuous improvement, and attract new tech-savvy talent. Parsable is headquartered in San Francisco with offices everywhere North America and Europe. Follow the company on LinkedInTwitter (@ParsableHQ) and the Analyzable Blog.

CONTACT: Connie SungMoyle
[email protected]

SOURCEParsable, Inc.