Companies looking to automate core processes can weigh the pros and cons of two primary software solutions: enterprise resource planning (ERP) and customer relationship management (CRM). ERP helps businesses run successfully by connecting their financial and operational systems to a central database, while CRM helps manage how customers interact with their business.
What is a CRM System?
In the modern business world, CRM (Customer Relationship Management) represents the digital equivalent of the 20and-century Rolodex. CRM software is a front-office tool used by employees in sales, customer service, and marketing departments to increase revenue by optimizing the customer experience. It’s a powerful way to help manage all of your company’s relationships and interactions with customers and prospects. CRM systems are designed to record every interaction with potential and current customers across all communication channels. Sales performance management and sales incentive compensation can also be included in this software. Used properly, the dataset generated can create and drive complex workflows for an entire sales team and give management the ability to track employee progress in real time.
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